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Case Study
Turnkey Vacation Rentals
- FCP
- 562ms
- LCP
- 721ms
- Speed Index
- 880ms
- Expected Transfer
- 7.5TB
- Real Transfer
- 440GB
- Saved bandwidth
- 94%
TurnKey Vacation Rentals is a platform that has the mission to offer a reloaded rental Luxury Vacation Experience. Founded in 2013, TurnKey pioneered a new model for scaling vacation rental hospitality in top destinations across the U.S.
They believe in delivering a great experience to their users, having fast and high-quality images. A team of expert photographers is responsible for the photos. But there is a fundamental problem with professional photography and is that the pictures are usually weighty and can slow down any website.
Results
After integrating Images.JS and following the recommendations of our team of experts, they manage to improve the FCP, LCP and Speed Index to be under 1 second.
Without Piio, they would have transferred 7.5 TB in one week, but after the implementation, they reduced the data transfer to only 440 GB. Generating 94% of savings on bandwidth — the best of both worlds: high-quality images with shallow bandwidth consumption.
Piio’s speed improvements have resulted in a better experience for our site visitors and a positive signal to Google’s search ranking algorithm. Since we started using Piio, we’ve experienced 125% month over month growth in organic traffic.
David Budimir
Digital Marketing at SocialTables